In these videos, globalized images of the African American’s are used in to attract a specific audience and as a means to criticize these globalized images or stereotypes of African Americans. In the first video “Ghetto Delta Airlines,” humor is developed in regards to African American stereotypes. As a result, this video could be seen as re-appropriating these stereotypes or globalized images of African Americans. Furthermore, by featuring a blonde haired, blue eyed narrator for this mock advertisement for an African American airline, is a more specific way in which this video re-appropriates African American stereotypes.
In the second video, the advertisement for “Everest College,” there is a more serious or factual connotation, simply because it is an actual advertisement as opposed to a parody. Similarly to the “Ghetto Delta Airlines” video, this advertisement depicts the globalized image of African Americans. However, instead of re-appropriating this image through humor, this advertisement uses the African American male featured in this advertisement as a means to attract an audience. In many ways by featuring this stereotypical male, who speaks in slang, is in an urban setting, and is wearing clothing typically attributed to the African American image, this video seeks to attract a demographic that can relate to him. In other words, this advertisement draws on a globalized image as a means to successfully attract the interest of those who can associate with him.
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